Overture UK renames to Yahoo! Search Marketing

Overture UK renames to Yahoo! Search Marketing

Wednesday, February 15, 2006 12:42

Overture UK has just announced that they will be following the lead of their US parent and renaming themselves as Yahoo! Search Marketing at the end of February, along with all of the other European Overture sites. This change has been expected for some time and follows the acquisition of Overture in 2003 by Yahoo! who wanted to own part of the pay-per-click advertising market.

 

This change will not impact advertisers using the service, which will remain much the same as it tries to compete against Google Ads (AdWords) and the new MSN PPC service (which is expected to launch later this year). It does, however, mark the end of the Overture brand, which was the pioneer of the PPC advertising model in the late 1990′s, when it was first called GoTo.

This article was written by Web Search Workshop UK, a search engine optimisation and marketing consultancy for UK business websites. Contact us today for a free assessment of your website.