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Glossary of terms

We’ve compiled a glossary of terms that may be used in the search engine optimisation and marketing field – so if you’re not sure what a term means, see if it’s listed amongst our definitions of common terms.


The calculations made by search engine software that determine how a website is ranked within a search result list. Each search engine will use a different set of algorithms (which are closely guarded secrets) and factors such as a website’s title, body copy, meta-tags and link popularity may be important in achieving a high search engine ranking.