The Internet Advertising Bureau have just released the latest half yearly figures on Internet advertising expenditure in the UK for 2007. Once again, online advertising spend shows amazing growth, up over 41% on the first half year results for 2006, to a value of £1,334.3m.
E-mail marketing has rapidly developed as a key online marketing technique over the past decade, being seen as a highly cost-effective form of direct marketing. This can still be the case, with careful planning and management, but the rise of e-mail spam now makes the task much harder and, together with email regulations, means that implementing a campaign can be fraught with difficulties.
This is the first of an occasional feature in which we look at some of the search tools that used to be major players in the market but have now largely disappeared from view. To begin with, we consider LookSmart this month, which used to be a significant directory and search site alongside Yahoo and the Open Directory.
A report published recently by Enquiro in Canada adds a more detailed level of analysis to the research conducted by Eyetools that used eye-tracking software to identify
‘hotspots’ on a page of Google search engine results (see April newsletter)
The posting of press releases through online sites can be a valuable way to promote your business as well as another way to support your search engine marketing activity. As they grow into significant online resources, many of the main press release websites have started to support their search engine coverage by optimising their sites, resulting in the possibility for your press release to achieve some good exposure on the main search engines!
An interesting study was published recently on how web users view the rankings appearing on a search engine results page. The US based company Eyetools, used ‘eye tracking’ software to monitor the way that 50 users viewed a set of Google search results.
Last month we looked at the Internet Archive website which can help online users go back in time. On a slightly different note this month, we take a look at time around the world.
How can you use email effectively to promote your business? We briefly covered this subject in the October issue of this newsletter, looking at the advantages or using email to generate new or repeat business, as well as the potential pitfalls. In essence, email can be simple to implement, but hard to get right.
Web analysis tools provide valuable data on your site traffic and usage, which in turn can help you to improve your site and your online marketing activity. They can answer a wealth of questions, such as:
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