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PPC Management

Pay Per Click Advertising Management

At The Web Search Workshop we have 9 years experience of managing pay-per-click advertising for our clients on programs such as Google AdWords and Yahoo Search Marketing.

Whether you are likely to spend £100 or £100,000 per month we can provide a tailored service to extract maximum value from your pay per click advertising.

We undertake the following with our PPC management service:

Pay per click campaign setup

  • discuss and agree the campaign search engines (Google / Yahoo / Microsoft / Content Networks), objectives, budget and performance indicators with you
  • review any data you currently have, such as previous campaigns, website usage statistics
  • research additional keywords not identified through the above using a range of tools and researching competitors
  • create a suggested campaign structure for your review including a range of advert variations
  • make suggestions for optimising the landing pages used
  • set up tracking to integrate with your own web analytics, and to provide conversion (sale) information within our reports where possible