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FAQs

Frequently Asked Questions

What is search engine marketing?

This is the online marketing technique of attracting visits to a website from users of search engines, either through search engine optimisation or pay-per-click advertising. Optimising and submitting a website ensures that it is indexed by search engines and directories to has the chance to appear in the top results of a search relevant to the site’s product or service. By focusing on the elements of a website that will help to achieve a high search engine ranking, this technique enables the website to receive sustained traffic from relevant web users.

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Why is search engine placement important for my website?

Search engine placement is a vital part of any website marketing strategy. Research has shown how search engines are the primary tool used to find information on the web and a high ranking on the top search engines will generate high-quality, targeted web traffic without incurring regular marketing costs.

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How can I optimise my website for search engines?

Whether you are planning a new website, or have an existing site and want to attract more web users to visit it, we have provided a list of 10 top tips you need to consider.

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What’s the difference between search engines and directories?

Although often used as the generic term for all web search tools, search engines are automated search tools that send out ‘spiders’ to visit, record and index websites and then generate results from their huge databases. In contrast, directories are human-compiled search tools where websites are assessed and categorised with subject hierarchies to allow users to either search or browse for information.

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Which are the top search engines and directories?

There are only 10 or so search tools that are regularly used by the majority of web searchers and are therefore essential to any search engine placement strategy. You can find out who these search tools are in our section on the top search engines and directories, plus see how these top tools create partnerships to dominate the world of web searching.

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Which search engines cover UK-only websites?

See our section on UK focused search tools, including regional versions of many of the top US search engines and directories.

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Which search engines cover other European countries?

See our section on European focused search tools, also including some regional versions of many of the top US search engines and directories.

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What needs to be done to my website to improve it’s ranking on search engines?

Achieving a successful search engine ranking takes an in-depth knowledge of each search tool, meticulous planning of search terms, and regular (and sometimes persistent) submission by hand. Learn how the Web Search Workshop would work with your website.

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What’s the future of search tools on the web?

A hard one to predict, especially if the web develops over the next 10 years at the same rate that it has done over the last 10! Read our predictions about possible future search tools.

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How can the Web Search Workshop help my business?

We will work with you to achieve the best placement for your website on the web’s top search engines and directories. Learn more about our services, or request our FREE assessment of your website.

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What skills and experience does the Web Search Workshop offer?

Find out more about the web search workshop, our experience in this field, some case studies, testimonials and clients we have worked with.

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How do I contact the Web Search Workshop to find out more?

Use the details below, or go to Contact Us. We look forward to hearing from you soon!

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