SEO jobs - Web Marketing Specialist

Job Function

To pro-actively manage a variety of client accounts, including the planning and implementation of marketing campaigns for client websites, with a particular focus on search engine optimisation and pay-per-click advertising.

You will receive full training to become responsible for managing and facing a portfolio of client accounts.

Reports to

The Marketing Director.

Responsibilities

1. to plan and implement search engine optimisation campaigns for clients, including researching relevant search terms, writing metatags and page content, producing optimised web pages and providing monthly reports and recommendations
2. to plan, set-up and maintain pay-per-click advertising campaigns, including regular monitoring of positions and spend, analysis of effectiveness, adjusting campaigns based on results and preparing monthly reports and recommendations for clients
3. to plan and implement link building campaigns, including the research of potential link sites and submitting details of client sites for possible links, plus regular tracking and reporting to clients on progress
4. to plan and implement additional online marketing activity for clients, as required, including the development of website effectiveness, generating e-mail marketing campaigns, setting up and maintaining affiliate programs, plus online PR and other web advertising activities
5. to regularly communicate with clients by email and telephone, as well as attending occasional client meetings, to discuss results and new marketing opportunities
6. to respond to client enquiries in a prompt and efficient manner in order to build client relationships
7. to research and develop new business opportunities as appropriate, including responding to new enquiries and follow-up proposals by telephone
8. to keep track of online marketing techniques and developments
9. work as part of the team to support other staff members and to share information within the business to help to identify new business opportunities and develop skills to offer the best possible service to clients
10. to notify the Office Administrator about new accounts and work to be invoiced, plus payment chasing with clients when necessary
11. to work closely with business partners, whenever appropriate, to develop ongoing business relationships to the benefit of both parties.

Job Status

This is a full time position requiring 35 hours a week, although additional work may be required at times to meet deadlines and client requirements.

Skills and Experience Required

The suitable candidate will ideally display the following attributes:

1. a higher education qualification, or experience of working in a marketing or online environment
2. a close attention to detail is essential, from writing e-mails to preparing detailed client reports, in order to present the best possible image of the business
3. the candidate must be well organised and able to cope with a variety of different task and priorities
4. a working knowledge of HTML code, plus any other web authoring skills would also be an advantage
5. confidence when using different computer programs and the Internet
6. good communication skills, plus confidence and integrity when dealing with other members of the team and with external suppliers or clients
7. a positive outlook and sense of humour will also be an advantage!

 

If you are interested in applying for this position, please send your C.V., together with a covering letter explaining why you think you are suitable, to:

James Taylor
Marketing Director
The Web Marketing Workshop Ltd.
Unit 8a, Connors Yard
Beeches Road
Crowborough, TN6 2AH