Search engines can now be so effective that it is easy to forget that the use of some advanced features can refine our searches easily. Here are two simple tricks to try when you are next looking for something and the results aren’t coming up with the goods:
A great deal of attention is focused on how best to improve the performance of pay-per-click advertising. However, you should also consider what experience you give users when they actually reach your website.
Most of you are probably aware that inbound links to a website can generate extra visitors. However, relevant inbound links from other popular websites are also an important factor used by major search engines to determine a site’s position in their results lists.
The end of August saw Google’s IPO (initial public offering) finally begin after several months of frenzied build-up! Google are auctioning around 10% of their company through the issue of 24.6 million shares to US investors only – but it has not been an easy ride so far. Firstly, the unconventional approach to this public offering has alienated parts of Wall Street and then the run-up to the valuation was beset by further problems due to Google’s failure to register 30 million shares previously issued to staff and from an interview with the founders in Playboy magazine – both of which contravened the rules for the sale.
