We’ve compiled a selection of books that can provide valuable background reading on Internet business strategy, search engine marketing and other online marketing techniques, as well as some general titles on using search engines and related web issues.
Read our reviews, then link through to Amazon UK and buy at a discount.
Online Business Strategy
- E-business or Out of Business, by Mark Barrenechea
- How Come You Don’t Have and E-Business Strategy, by Matt Haig
- Leading the Revolution, by Gary Hamel
- Loyalty.com, by Frederick Newell
- Small Business Websites that Work, by Sean McManus
- Strategic Management of e-Business, by Stephen Chen
- Success @ e-Business, by Peter Morath
- Unleashing the Killer App, by Larry Downes and Chunka Mui