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Press Release - Optimisation, hosting and submission/distribution

Optimisation is not restricted to websites and webpages alone, any material to be used on the web can be structured in a way which is search engine friendly and more likely to be found - particularly if you have in mind from the outset, a search term or two by which you would like the press release to be found.

There are numerous press release distribution sites on the web, with varying price-packages depending on the level of coverage you desire. The free services offer good value, giving online coverage to your story which can then be syndicated to other websites and news services. As such, an eye-catching story can eventually be picked up by a larger site or even a journalist - both of which can take your story to the next level of publicity.

The extent to which the free services can acheive this level of coverage is limited - for example, a journalist might only pick-up on your story indirectly via syndicated news services, and as such will be aware that the story is not 'breaking-news' or exclusive to them, so may be picked up by other journalists. Therefore most of the press release distribution websites offer tiered-packages from $10 - $300+ with varying levels of syndication and exposure.

An interesting, unique or genuinely newsworthy press release is likely to get better coverage and attract more attention, particularly from human-beings such as journalists and web-users. But the way in which the story is presented can often be paramount in its success at attracting attention.

We are constantly monitoring developments in the search engine world, from latest news to research findings that report on user trends. In this section you can find a collection of resources and useful background material.

Follow the links below, or to the right to visit the following sections:

To find out more about search engine marketing and what your website could achieve, contact us now or request a FREE website assessment.