Pay Per Click Advertising Management
At the web search workshop we have 9 years experience of managing pay-per-click advertising for our clients on programs such as Google AdWords and Yahoo Search Marketing.
Whether you are likely to spend £100 or £100,000 per month we can provide a tailored service to extract maximum value from your pay per click advertising.
You've provided a professional and highly effective service that has helped to increase the number of monthly users to our site by over 300%.
We undertake the following with our PPC management service:
Pay per click campaign setup
- discuss and agree the campaign search engines (Google / Yahoo / Microsoft / Content Networks), objectives, budget and performance indicators with you
- review any data you currently have, such as previous campaigns, website usage statistics
- research additional keywords not identified through the above using a range of tools and researching competitors
- create a suggested campaign structure for your review including a range of advert variations
- make suggestions for optimising the landing pages used
- set up tracking to integrate with your own web analytics, and to provide conversion (sale) information within our reports where possible
Pay per click campaign management
Once the campaign is running we provide a management service consisting of the following:
- bid management to budget or cost per acquisition targets
- strucutured testing of keyword, advert and landing page variations to optimise the campaign
- reporting on an agreed basis and frequency
Getting started with pay-per-click advertising
For new campaigns we can provide free initial advice and a free costed traffic estimate to help you evaluate the suitability of PPC for your business.
We can also review and manage existing campaigns, providing initial advice with no obligation.
