The need to move the hosting location of a website can sometimes arise and often causes webmasters some concerns about how this may affect their website on search engines. If the need also arises to change the domain name of a site there can be other considerations to minimize the impact of any move. (more…)

The announcement by Google last month that they will be extending the Quality Score feature of AdWords to incorporate landing page load times will have implications for some advertisers whose rankings (or bid levels) may suffer as a result. Google says that faster loading pages should help to improve the effectiveness of a PPC campaign, since it is also a usability issue. So how can the page load times of a website be improved?

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