We reported last month on some recent research that identified the changing search habits being driven by the new ‘universal’ search results being shown by the main search engines. Another part of the same research looked at the way that searching habits have changed over the past 6 years and the implications this can have on search engine marketing strategies. (more…)
The need to move the hosting location of a website can sometimes arise and often causes webmasters some concerns about how this may affect their website on search engines. If the need also arises to change the domain name of a site there can be other considerations to minimize the impact of any move. (more…)
The introduction of ‘universal search’ (sometimes referred to as ‘blended search’) in 2007 is having a significant impact on the search market, both from the angle of search engine marketing as well as from the way that searchers are now using these combined results. (more…)
For some years now Google and the other main search engines have recognised the ‘nofollow’ tag as an attribute for hyperlinks between web pages and this is now commonly being used by blogs and other websites that attract user comments. It’s therefore an important consideration for link building campaigns and something that needs to be checked within the source code of any page that offers potential links.
Recent research by eMarketer has revealed the huge reach of internet use and confidence in ecommerce amongst the UK population.
Since we have been offering a free website assessment to companies we are regularly receiving requests to review both new or established websites. There are usually common themes that arise from these reviews which can create problems with the search engine optimisation (SEO) of a site, and so ultimately affect how it can perform within the search engine results.
Google and the online behaviour analyst ComScore recently reported results of a study into search patterns of UK travel consumers.
The study found that, in the UK, search engines are increasingly used to find and buy travel and holidays. (more…)
With the popularity of social networking websites – where people collaborate and exchange information online – it was only a matter of time before this power of human interaction is harnessed within search engines. This month has seen the launch of the alpha test version of the new Wikia Search tool, as well as reports that Yahoo! is testing the integration of del.icio.us bookmarking tags within their search listings.
This time last year we made 5 predictions for 2007 and so here’s a quick summary of our list and what actually happened (you can read the originals in more detail in our January 2007 Newsletter):
What do we predict will be some of the main trends this year? Here are our 5 thoughts for 2008.
