The latest statistics just published by Internet monitoring company Hitwise show that Google still clearly dominates the UK search market, but also includes some interesting data on how different search engines are being used and by whom.
If your business targets customers based in one or more different countries, making sure that your site is optimised and included within the main search engine results that serve those countries is a must. However, regionally-based search tools operate in a variety of ways and may not always list your site.
Weblogs or ‘blogs’ have become increasingly widespread on the Internet in recent years. Initially these were written by individuals within a specific interest area but more recently we have seen businesses start to use them as a marketing tool, particularly in quite specialist markets.
In recent years Microsoft’s Internet Explorer has had the overwhelming share of the web browser market. However the Firefox browser - which was officially introduced in November - is gaining market share quickly and has reportedly been adopted by around 4% of web surfers to date and has set a target to gain a 10% market share within the next year.
Shopping comparison websites are becoming increasingly popular with the price conscious shopper, so we have reviewed 3 of the main competitors in the UK, now that Google is entering the fray with its Froogle search tool.
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