Last month saw the final clearance of Google’s year-long acquisition of DoubleClick when the European Commission ruled that the purchase could proceed in Europe. Google immediately finalized the deal and now begins the big task of making the acquisition work, by combining the companies and advertiser services into an integrated package and pushing new products into the market.
The online industry news has been dominated over the past month by Microsoft’s bid to buy Yahoo!. The move came at the start of the month and although Yahoo! quickly rejected the move, Microsoft’s intentions have now been made clear and there has been plenty of speculation on what the likely implications will be for the market and, in particular, the search sector.
The Web Marketing Workshop has now completed the opening of its new office in Australia and will offer a similar range of search engine marketing services and other online marketing support to companies within this region, both through this business and its trading name, Web Search Workshop. This comes at a time when the Australian market is seeing a significant growth in online usage.
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