Monthly Archives
Here you can browse through our newsletter articles by month, or use the search and category tools to the right of the page.
May 2012- Google Improves the Ranking Results for Local Search
- How Google’s Recent Ranking Changes Benefit High Quality Websites
- Quality Score Transparency Improved in Google AdWords
- Google launches an enhanced Display Network platform within AdWords
- Google’s Display Network targeting options
- Google makes personalised search more secure
- Tagging marketing campaigns to get better Analytics data
- Google’s Puzzle a Day
- UK’s Internet advertising market worth over £4bn
- Explaining the Google AdWords advert auction system
- Google Doodles become increasingly intricate and popular
- Google Shopping becomes an important online shopping tool
- Using Google Analytics to track e-commerce activity
- Tackling shopping cart abandonment
- Review “Top vs. Side” Ad Performance in Google AdWords
- Should PPC ads be run alongside high SEO rankings?
- New Google+ estimated to be growing a million users a day
- Tips for Link-Building Directory Submissions
- Using Google’s Insights for Search
- The Benefits of Landing Page Optimisation
- 5 of the top social media scams
- Google updates its AdWords Editor tool
- Google provides guidance on building high-quality websites
- Better Link Building Strategies
- Google Develops Their Social Side with +1
- A New Look for Google Analytics
- Google makes significant changes to its ranking algorithm
- Google AdWords introduces longer headlines for selected adverts
- Google introduces more advanced controls for location targeting in AdWords
- Optimise your Google Place!
- “Cheating” accusation by Google about Microsoft
- SEO techniques to increase rankings by JC Penney are exposed as “black hat”
- Google’s Local Business Center becomes “Google Places”
- Twitter announces a new advertising scheme called ‘Promoted Tweets’
- Google launches its Remarketing tool
- A good month for Microsoft
- Google Wins European Legal Case Over AdWords Trademarks
- Google launches AdWords Search Funnels
- Online advertising sees further growth in 2009
- Google and the Mobile Internet
- Google’s Personalised Search
- Clicks vs. Visitors differences between Google AdWords and Analytics
- Introducing Google Sidewiki
- Controlling visitor data through Google Analytic’s Filter Manager
- Google confirms irrelevance of the keywords meta tag
- Microsoft Launches Bing
- Google Releases Wave
- Using the new Search Query Function in Google AdWords
- Successful Email Marketing Campaigns
- Keyword Matching in Google Adwords
- Google makes changes to search results
- Using Motion Charts in Google Analytics
- Optimising the Title tag
- Using the keyword positions report in Google Analytics
- Google launches ‘interest based’ advertising
- Targeting local business searchers
- Using goals in Google Analytics
- Wikipedia faces an editorial dispute
- Attracting links with unique content
- A view of changing search habits
- Microsoft’s new Live Search Cashback
- Google introduces a new AdWords trademark policy for the UK
- Moving a website’s hosting or domain
- The impact of ‘universal search’ on search behaviour
- Improving web page load times
- Website links and the ‘nofollow’ tag
- Google finalises DoubleClick acquisition
- Common SEO errors on websites
- Search Marketing for Travel Sector Websites
- Social networking and search engine results
- Search Marketing for your business website: stand out from the crowd
- Facebook Advertising for your business
- Google AdWords Placement Targeting
- IAB Latest: Internet Advertising Spend Up 41%
- Increase your site performance with Google Webmaster Tools
- Build a strong link profile for your website
- Google: more geographic targeting for websites
- New email scam targeting Google AdWords customers
- Microsoft launches ‘blended search’ results
- Making the most of website analytics
- More new reports from Google AdWords
- The Internet’s impact on business
- New real-time search engine launched
- Yahoo! launches new Smart Ads option
- Search engines update privacy policies
- New reports from Google AdWords
- Using the robots.txt file to tell search engines about your sitemap
- 10 ways to lose visitors to your website
- The implications of PPC advertising popularity
- Latest UK online advertising figures published by IAB
- Increase sales conversions with website improvements
- Encourage regular indexing by Google
- Google supplemental results
- Site Links & UK local listings: Improving your Google visibility
- Google AdWords now displaying Quality Scores
- Online shopping trends for Christmas
- Google, Yahoo, Microsoft agree sitemaps standard
- What is the future of the Internet?
- Top SEO problems for UK websites
- Internet Explorer and Firefox updates released
- Latest online advertising data shows further growth
- Book review: The Unusually Useful Web Book
- Click Fraud Update for 2006 – pay to read, practical tips, and the future
- Top 5 Free Keyword Research Tools
- Latest spamming tricks take on a new form
- Book Review – Search engine visibility
- Microsoft adCenter launched in the UK
- UK Broadband Usage Grows
- Google Video Adverts
- Book review – Firefox Hacks
- Book review – Creating Web Sites: The Missing Manual
- Landing pages and Google AdWords Quality Score
- Successful e-mail marketing campaigns
- A review of Google Checkout
- Book review – Search Marketing Strategies
- New search engines set to challenge existing tools
- New ad scheduling from Google AdWords
- Online Reputation Management
- Book review – Don’t Make Me Think!
- Google Trends gives new insight to search behaviour
- Yahoo! takes on a new look
- Better link building strategy
- Book review – Connected Marketing
- Using landing pages to improve PPC advertising effectiveness
- Google Sitemaps add new features
- The importance of being ranked
- Book review – Search Marketing Strategies
- MSN introduce new range of ‘Live’ search tools
- Latest statistics on web marketing growth from the IAB
- Ask Jeeves drops the butler
- The Web Search Workshop launches new website
- Book review – new guides on PPC advertising
- A sneak preview of the new MSN adCenter
- RSS Feeds – the new online marketing tool
- Book review: How Come You Don’t Have an E-Business Strategy? by Matt Haig
- Overture UK renames to Yahoo! Search Marketing
- A review of the Google ‘Jagger’ update
- Pay-per-call advertising
- Book review: The Search by John Battelle
- Google Book Search appears within search results
- Google Base appears in beta
- Google introduces free website analytics tool
- Yahoo! Search Marketing drops minimum spend level
- Whatever happened to Direct Hit?
- Keeping track of web usage data
- Hitwise reveals latest UK search engine statistics
- A final word about Google Talk
- Whatever happened to LookSmart?
- MSN develops Virtual Earth
- The role of search engines in consumer buying behaviour
- Tracking the behaviour of web searchers
- New bidding system on Google AdWords
- ‘Planet surfing’ with Google Earth
- ‘Googling’ your neighbours
- Search engines reveal their research projects
- Latest research on the UK search engine market
- The Internet Advertising Bureau UK
- Online Press Releases
- Optimisation on country-specific search engines
- The new Google Local search in the UK
- Competitive PPC bidding on trademarks
- Plagiarism and copyright infringement of websites
- Changes to the pay-per-click advertising market
- Search engine usage in the UK
- Eye tracking research into website usage
- Using weblogs as a marketing tool
- Online time travel
- Regional and IP Address Targeting
- International pay-per-click advertising campaigns
- Optimising images for search traffic
- The online time machine
- Managing your email marketing campaigns
- Smaller pay-per-click tools in the UK
- MSN release their new search engine
- Testing the effectiveness of PPC advertising
- Latest insights into search behaviour
- Microsoft launches new beta search engine
- How accessible is your website?
- Selling domain names scam
- Pay-per-click advertising and potential ‘click fraud’
- Google’s search moves onto the desktop
- The Web Marketing Workshop’s new website is launched!
- How much of your site is indexed?
- Email Marketing – A Quick Overview
- Selling products through comparison shopping sites
- Ask Jeeves serves up new features
- Search Tip – Filtering your searches
- Pay-per-click tip – Landing Pages
- Building Links
- Search News – Google’s Future
- Pay-Per-Click tips – Conversion tracking
- Search Tip – Local Search
- UK Online Marketing Spend Increases by 80%
- Microsoft Unveils New Search Engine?
- Creating an effective website
- Online Marketing News – Content targeted adverts
- Using Affiliate Marketing
- Search Engine News – Market share

