The need to attract links into a website from other third-party sites is undisputed as this can be one of the most significant factors in determining ranking position - particularly on Google - but it can also be the most challenging. There are many ways that this can be achieved, but one of the most effective is through the ‘natural’ attraction of links by adding unique content to your website – so called ‘link bait’. (more…)

We reported last month on some recent research that identified the changing search habits being driven by the new ‘universal’ search results being shown by the main search engines. Another part of the same research looked at the way that searching habits have changed over the past 6 years and the implications this can have on search engine marketing strategies. (more…)

Microsoft have just announced a new incentive to try to encourage more users to conduct their online shopping through their Live Search engine. Cash incentives are being offered to shoppers through the new ‘Live Search Cashback’ scheme, so that listed products could offer users discounts of up to 10% of the sale price. (more…)