Google have announced a new trademark policy for AdWords advertisers in the UK which will come into effect at the start of May. This change will have an impact on the way that some companies will manage their campaigns, or monitor what their competitors are doing with their PPC advertising campaigns. (more…)

The need to move the hosting location of a website can sometimes arise and often causes webmasters some concerns about how this may affect their website on search engines. If the need also arises to change the domain name of a site there can be other considerations to minimize the impact of any move. (more…)

The introduction of ‘universal search’ (sometimes referred to as ‘blended search’) in 2007 is having a significant impact on the search market, both from the angle of search engine marketing as well as from the way that searchers are now using these combined results. (more…)