The announcement by Google last month that they will be extending the Quality Score feature of AdWords to incorporate landing page load times will have implications for some advertisers whose rankings (or bid levels) may suffer as a result. Google says that faster loading pages should help to improve the effectiveness of a PPC campaign, since it is also a usability issue. So how can the page load times of a website be improved?

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For some years now Google and the other main search engines have recognised the ‘nofollow’ tag as an attribute for hyperlinks between web pages and this is now commonly being used by blogs and other websites that attract user comments. It’s therefore an important consideration for link building campaigns and something that needs to be checked within the source code of any page that offers potential links.

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Last month saw the final clearance of Google’s year-long acquisition of DoubleClick when the European Commission ruled that the purchase could proceed in Europe. Google immediately finalized the deal and now begins the big task of making the acquisition work, by combining the companies and advertiser services into an integrated package and pushing new products into the market.

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