Archive for February, 2008

Common SEO errors on websites

Published February 2008. Categories: Search Engine Optimisation.

Since we have been offering a free website assessment to companies we are regularly receiving requests to review both new or established websites. There are usually common themes that arise from these reviews which can create problems with the search engine optimisation (SEO) of a site, and so ultimately affect how it can perform within the search engine results.

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Search Marketing for Travel Sector Websites

Published February 2008. Categories: Search Engine Optimisation, Pay-Per-Click Advertising, The UK Search Market.

What you should know about search patterns of UK travel consumers

Google and the online behaviour analyst ComScore recently reported results of a study into search patterns of UK travel consumers.

The study found that, in the UK, search engines are increasingly used to find and buy travel and holidays. (more…)

Social networking and search engine results

Published February 2008. Categories: Search Engine Optimisation, New Search Engine Features, social network marketing.

With the popularity of social networking websites – where people collaborate and exchange information online – it was only a matter of time before this power of human interaction is harnessed within search engines. This month has seen the launch of the alpha test version of the new Wikia Search tool, as well as reports that Yahoo! is testing the integration of del.icio.us bookmarking tags within their search listings.

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