A recent survey of UK small businesses by Microsoft and research company Vanson Bourne revealed that 33% thought search marketing was too complicated, 44% thought search marketing was too time consuming, and 55% thought it too expensive.

The report estimated that as a result, UK small businesses could be wasting some £3 billion on websites that cannot be found in search engine results.

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Looking for another channel to market your company online? You might want to consider using one of the many new community sites or "social media networks", like Facebook, to target potential customers.

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Since the content targeted network was first launched and provided advertisers with limited controls over what was happening with their adverts, Google has recently been developing and refining a much better range of tools and reports to control this option, which should make it a more appealing route for advertisers to test and develop.

A recent example is the renaming of AdWords Site Targeting, now called AdWords Site Placement, reflecting a couple of refinements to this service.

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