The Internet Advertising Bureau have just released the latest half yearly figures on Internet advertising expenditure in the UK for 2007. Once again, online advertising spend shows amazing growth, up over 41% on the first half year results for 2006, to a value of £1,334.3m.

(more…)

Most webmasters will be aware of the great range of free tools made available by Google to help:

• increase website visibility,
• find and resolve issues that might stop search engines and traffic reaching sites, and
• monitor site performance in terms of traffic and popular content.

(more…)

Links are an essential but often overlooked factor when it comes to online marketing.

Whether your website is just starting out, or even if it has some maturity, it’s well worth regularly reviewing the state of your link health. Having a strong profile of quality, relevant inbound links will do wonders for your visibility, helping you to rank well in search engine results as well as driving traffic directly to your site.

(more…)

Google recently announced that they have added the ability to define Geographic Targeting within a webmaster tools account.

(more…)