Last month Yahoo! announced the launch of their new ‘Smart Ads’ programme, which enables advertisers to fine tune the delivery of banner adverts to a particular audience, based on their known interests and preferences.
Following growing concerns about privacy and data collection, both Microsoft and Yahoo! have recently announced that they will be keeping information on search usage for a shorter period of time. At the same time, Microsoft and Ask have proposed new voluntary standards to be developed by the search industry to protect consumer data.
Google has recently been adding new options within the reporting function on the AdWords PPC system that can help advertisers achieve different insights into the way their campaigns are performing.
