Archive for June, 2007

Tracking your competitors online

Published June 2007. Categories: Conversion Marketing, Pay-Per-Click Advertising, Search Engine Optimisation.

Search engine marketing may be considered by some to just be about search engine rankings and search referral traffic. However, any true search engine marketing campaign is ultimately about increasing business enquiries from search, which means that the conversion rate from a website or business process also plays a key role, as does the impact of competitor websites.

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Local business listings on Google Maps

Published June 2007. Categories: Local search.

As Google Maps becomes more sophisticated and increases its visibility through Google’s new ‘universal search’ results and mobile search, there is an increasing importance for many businesses to obtain a listing on this service.

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Google’s universal search

Published June 2007. Categories: Search Engine Optimisation, The UK Search Market.

Google announced, and implemented, its move to ‘universal search’ results in the last month, which means that they are now combining all relevant search results into one place. This followed soon after the introduction of personalised search, so what impact will these changes have on search engine optimisation?

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