The Internet Advertising Bureau have just released the latest figures on Internet advertising expenditure in the UK for 2006, which show that total spend broke the £2 billion barrier for the year, due to a 41.2% surge in growth as marketers continued to move their budgets online and away from other ‘traditional’ media.
With the average cost of PPC advertising continuing to rise in many markets as new campaigns are added by companies that also recognise the advantages of this activity, then conversion costs can also rise and so reduce your return on investment. This means that every visit has to count and sales conversion rates need to improve.
There are a number of ways that you can monitor how often Google visits and indexes your website. You should use this information and then try to ensure that your site is frequently updated to encourage this event to happen as often as possible, since this can bring a number of benefits.
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