During August Microsoft launched its pay per click advertising service adCenter, in the UK, replacing Yahoo’s provision of adverts to the MSN search engine.

We have been busy setting up new accounts on this tool, which offers a good level of functionality, and the ability to target adverts by time of day, and demographic, through analysing details of Microsoft’s Hotmail, and Passport users.

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As the use of Broadband continues to expand in the UK, the use of the Internet is also developing at a rapid rate, with search traffic, website applications and all forms on online media (such as video) benefiting from this trend. A recent report by internet testing company Epitiro, on the top consumer ISP’s in the UK provided performance data – which was previously unavailable in the public domain – that shows BT Yahoo coming out top in the period April to June 2006.

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Following the success of the pay per click advertising model, the race is on to use auction based, pay for performance models beyond text adverts, with Google recently announcing the introduction of video commercials online.

Google plans to provide video adverts through its AdSense content network initially (other websites which syndicate Google adverts), targeted to the content of the pages that the user is viewing. Payment is made when a user clicks to view the advert.

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This month’s book review is Firefox Hacks by Nigel McFarlane. This is one of the popular ‘Hacks’ series that cover a range of Internet and Search based topics. Firefox Hacks focuses on the fast-growing web browser that offers a wide range of applications and ‘add-ons’ to make it a very powerful tool for web surfers, marketers and developers alike.

Read the full review of Firefox Hacks here.