This month our book review takes a slightly different angle from the web marketing titles included in previous newsletters. The 2nd edition of Steve Krug’s highly respected title on website usability – Don’t Make Me Think! – is an easy to read and entertaining guide to the key elements that help to make some websites perform better than others.
Google Trends is one of several new offerings from Google Labs - known as Google’s “technology playground” - where Google showcases its favourite new ideas and offers new technology for trial by users. This new tool provides some fascinating data into the search trends for different terms on Google over the last few years.
Yahoo! launched its new site design during May, initially on Yahoo.com but with a preview tab on the UK domain as well. The new look site offers more access opportunities from the home page, which you would expect from a market leading portal service, and whereas search takes a prime position on the site, the original Yahoo! directory service has been further relegated from view.
The number and quality of links pointing to a website is a key factor that search engines take into account when ranking websites. It is challenging for business websites to build these inbound links, and in the past many have looked to submitting to ‘directory’ type websites, or building reciprocal links with others.
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