For this month’s book review we look at a new title that covers the broader area of online marketing which can also be hard to achieve - viral, or ‘buzz’ marketing, through word of mouth and other communication channels on the Internet. Done well, this marketing technique can be extremely effective in building traffic and brand awareness online and Connected Marketing contains contributions from a series of specialists in this field.

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As more and more companies enter the pay-per-click (PPC) advertising market, forcing the average cost per click to rise, so the conversion of visits to business becomes ever more important to companies in order to make such a campaign successful. One of the main ways to achieve this is to create relevant and effective landing pages.

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Last year Google launched its Sitemaps program, which allows webmasters to submit details of all their website’s pages in xml or text format, so that they can be considered for inclusion in Google’s index. In the past few days, Google has announced additional new features for this program.

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It’s common knowledge that if you don’t get your site ranking in the first few pages of a search engines results, then it isn’t likely to attract much traffic for that search term. New research in the US has now identified the likely traffic volumes for the first 3 pages and compares this to previous results, demonstrating that the top 30 results are essential places to be.

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