For this month’s book review we look at a new title in the growing list of books now being published on search engine marketing techniques and applications. Search Marketing Strategies by James Colborn is written for marketing professionals who want to start using, or improve their expertise in, search engine marketing techniques - both through natural optimisation and paid search.
As well as Ask’s relaunch (above), Microsoft has also been quietly working on a new range of web services - such as search, email and maps - to try to build their market share across a variety of areas to compete with Google’s increasing array of products. These new tools are all branded as Windows Live, and mark a move away from the traditional MSN portal service, to the ‘tool’ focused approach taken by Google.
The Internet Advertising Bureau (IAB) has just published the latest figures on UK advertising spend in 2005 which shows a further significant growth of 66% compared to the previous year, up to £1.4bn. At the same time, the IAB has also published research on the use of online marketing by business to business (B2B) advertisers.
Having been in existence for 10 years as Ask Jeeves, the fourth most popular search engine underwent a major rebranding at the end of February by dropping the image and name of ‘Jeeves the butler’. Supported by an extensive advertising campaign, the search engine is now simply called Ask and has relaunched with an extended range of search services.
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