Book review - new guides on PPC advertising
Published March 2006. Categories: Book Reviews.For this month’s book review we have looked at 2 titles covering PPC advertising. The first is a good general introduction to this form of paid search marketing - the Pay-Per-Click Search Engine Marketing Handbook. Written by 2 US advertisers it does have a strong bias to US services and tools, but it still provides a clear and concise introduction for anyone wanting an overview of PPC, how it works and how to use it effectively. There is also a useful chapter on the issue of click fraud and how to combat it.
The second title is a more detailed book that just focuses on Google AdWords. Winning Results with Google AdWords is not an easy read but an essential one if you’re spending significant budgets on Google and want to get better results. There are lots of hints and tips here to ensure a quick return on your investment from buying this book!
This article was written by the web search workshop, a search engine optimisation and marketing consultancy for UK business websites. Contact us today for a free assessment of your website.
