Finally this month, we’re proud to announce the launch of an updated version of the web search workshop’s website, which can be seen here.

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For this month’s book review we have looked at 2 titles covering PPC advertising. The first is a good general introduction to this form of paid search marketing - the Pay-Per-Click Search Engine Marketing Handbook. Written by 2 US advertisers it does have a strong bias to US services and tools, but it still provides a clear and concise introduction for anyone wanting an overview of PPC, how it works and how to use it effectively. There is also a useful chapter on the issue of click fraud and how to combat it.

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Following initial trials in France and Singapore, the long-awaited MSN pay-per-click advertising service (called the MSN adCenter) is currently being offered to US advertisers on an invitation-only basis. However, MSN has already provided some detailed information about what the new service offers and we can look forward to this being introduced in the UK within the next 6 months.

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RSS Feeds are essentially lists of links or articles which you can subscribe to, in order to check for updates and new content across a range of websites, without needing to waste time visiting them all each day or week to keep track of new content. They can therefore be useful as an information source but also as a potential marketing tool.

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