This month we review a book re-issued and updated in 2005 by Matt Haig. It offers a quick read and a good overview of many of the issues surrounding setting up and running a business online.
Overture UK has just announced that they will be following the lead of their US parent and renaming themselves as Yahoo! Search Marketing at the end of February, along with all of the other European Overture sites. This change has been expected for some time and follows the acquisition of Overture in 2003 by Yahoo! who wanted to own part of the pay-per-click advertising market.
October 2005 saw the latest of Google’s occasional algorithm updates that created some significant changes to their SERPs (Search Engine Results Pages) and set off much discussion and debate about the causes and effects. The update was nicknamed ‘Jagger’ and now that the dust has settled again, what were the main changes implemented by this update?
Pay-per-call advertising is gradually gaining awareness and becoming the new option for search engine marketing campaigns. First developed in the UK market by Miva (formerly Espotting), pay-per-call is also being tested by Google AdWords and Yahoo! in the US and therefore is expected to become a standard offering soon. So what is it and how could it help your business?
Signup to our newsletter about search engine marketing & online marketing:
