This month, we’re starting a regular feature providing a book review of a recent publication covering any aspect of Internet marketing and strategy. This month we stay on the subject of Google and have reviewed The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, by John Battelle.
In an exhausting month for new product launches from Google, the first results of its book scanning project have now started to appear. You may have noticed that at the bottom of the first page of search results on Google can now be seen a link to additional results from the new Google Book Search service, which leads you into a wealth of new information.
Another new product launched in the past few weeks by Google is the new Google Base service. Currently in beta development, this is a broad ranging tool that allows users to post a wide variety of information that can then be searched and retrieved through this product. The role and usage of Google Base is not yet clear, but it is likely to become another key platform in this company’s ambitions to ‘organise the world’s content’.
Google has just launched its new statistical analysis tool, Google Analytics, which allows users to see how site visitors interact with their website and how well advertising campaigns are working. Based on the Urchin web statistics software that Google acquired in March, this new, free tool will shake up the website analytics market.
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