Archive for November, 2005

Yahoo! Search Marketing drops minimum spend level

Published November 2005. Categories: Pay-Per-Click Advertising.

Yahoo! Search Marketing in the US (previously Overture) announced in October that they are dropping the minimum $20 a month spend target on their pay-per-click accounts. But will Overture in the UK follow suit?

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Whatever happened to Direct Hit?

Published November 2005. Categories: Conversion Marketing.

The latest in our series where we look back at old search engines that have now largely disappeared from view features Direct Hit. In the late 1990′s, this search engine attracted attention for its novel use of ranking sites and built an impressive network of search partners.

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Keeping track of web usage data

Published November 2005. Categories: The UK Search Market.

The use of website statistics is extremely valuable and can provide essential data regarding visits to a website and usage, which in turn can help to develop the site’s content and marketing activities. However, the wide range of statistical packages also represent a variety of different methods of recording and analysing online traffic data, plus there can also be discrepancies between this information and statistics provided by online advertising activities, such as pay-per-click advertising or banner adverts.

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Hitwise reveals latest UK search engine statistics

Published November 2005. Categories: The UK Search Market.

Latest figures from Hitwise, the online traffic measurement company, report on search engine usage and market share in the UK during September 2005. This continues to show the dominance of the 4 main search properties in this country, and in particular, Google’s overwhelming superiority being maintained. The report also tracks the usage of different vertical search options, such as news, image and local search.

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