Archive for October, 2005

Whatever happened to Excite?

Published October 2005. Categories: Conversion Marketing.

In the latest of our series reviewing search sites that have now largely disappeared from view, we look at Excite this month. Originally one of the earliest and most prominent search tools, Excite has now become a minor search player and a shadow of its former self.

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Traffic measurement by ABCe

Published October 2005. Categories: The UK Search Market.

ABC Electronic (ABCe) is an organisation that provides an industry standard measurement in the UK for websites that wish to sell advertising and need independently verified statistics on their visitor numbers and usage data. In such a confusing area where websites tend to quote a wide array of statistics gathered in different ways - including the irrelevant figure of ‘hits’ - the ABCe site can provide some valuable data on the state of the Internet market.

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The Google ‘Sandbox’ debate

Published October 2005. Categories: Search Engine Optimisation.

The Google Sandbox is a term that has been used over the last year or so within the search engine optimisation business to refer to a perceived effect that has been noticed with some sites, whereby they do not rank on Google for a period of time. It has been an issue that has generated much debate and comment, but in the past few months it appears that Google has finally confirmed its existence.

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