Another new tool has just been launched by Google. This time it’s Google Talk, which marks their entry into the VoIP market, allowing users to make free phone calls over the Internet.
This is the first of an occasional feature in which we look at some of the search tools that used to be major players in the market but have now largely disappeared from view. To begin with, we consider LookSmart this month, which used to be a significant directory and search site alongside Yahoo and the Open Directory.
Following our feature on the new Google Earth product last month, we felt it only fair to review MSN’s new Virtual Earth product in this issue, as it has recently been released in a beta version. By enhancing its established local search tool, MSN is clearly playing catch-up with Google’s impressive new application.
Online marketing can be a highly accountable form of advertising if you use a good web stats package and, with the use of some more advanced technology, it can also become a powerful form of direct marketing. Like any marketing spend, however, you ideally need to track the responses to each activity to measure the cost-effectiveness and, specifically, to compare the return on investment (ROI).
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