A report published recently by Enquiro in Canada adds a more detailed level of analysis to the research conducted by Eyetools that used eye-tracking software to identify
‘hotspots’ on a page of Google search engine results (see April newsletter)
Google recently announced a significant change to their Google AdWords activity which will be introduced in August and revises the way that keywords are managed. The changes are supposedly to provide advertisers with more control over their campaigns and to provide users with more relevant results, although cynics might also say that it’s a way to increase the overall bid rates and spend by stealth!
Following hard on the heels of Google Local and Google Maps (May
newsletter) comes Google Earth. This new product requires software to be downloaded for free to your PC (as well as a broadband connection) and combines some practical search functions with some amazing quality satellite imagery. Together, these offer a powerful and fascinating view of the world.
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