The IAB has been a representative body for the online marketing industry since 1997. Originally called the Interactive Advertising Bureau, the organisation has recently marked the arrival of a new Chief Executive by renaming itself as the Internet Advertising Bureau.
The posting of press releases through online sites can be a valuable way to promote your business as well as another way to support your search engine marketing activity. As they grow into significant online resources, many of the main press release websites have started to support their search engine coverage by optimising their sites, resulting in the possibility for your press release to achieve some good exposure on the main search engines!
If your business targets customers based in one or more different countries, making sure that your site is optimised and included within the main search engine results that serve those countries is a must. However, regionally-based search tools operate in a variety of ways and may not always list your site.
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