The pay-per-click advertising market looks set to change over the next year with announcements from both Yahoo and MSN over the last month.

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Staying on the subject of user research, the Internet monitoring company Hitwise has just released some interesting information about UK service engine usage during February 2005.

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An interesting study was published recently on how web users view the rankings appearing on a search engine results page. The US based company Eyetools, used ‘eye tracking’ software to monitor the way that 50 users viewed a set of Google search results.

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Weblogs or ‘blogs’ have become increasingly widespread on the Internet in recent years. Initially these were written by individuals within a specific interest area but more recently we have seen businesses start to use them as a marketing tool, particularly in quite specialist markets.

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