Last month we looked at the Internet Archive website which can help online users go back in time. On a slightly different note this month, we take a look at time around the world.

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As the use of search engines becomes more common, they are increasingly taking the role of online ‘Yellow Pages’ directories, helping users find local products or services. If your business targets a specific town or region, how can you make sure that your site is found in these results through natural or PPC listings? Also, how can you minimise the amount of paid traffic to your website from people who are in the wrong location?

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If your business has an international customer base you may want to explore the options for using global pay-per-click (PPC) advertising. In addition, you may want to ensure full coverage of the UK market by using some of the US-based PPC tools, although this can have potential disadvantages.

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The ability to search for images has been a key feature on the main search engines for several years now since this function was first introduced by Google and AltaVista. Image search can be a valuable resource for users and also provides an additional opportunity for websites to attract relevant traffic to their site, once images are optimised effectively.

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