We spend a significant amount of time making sure that the pay-per-click campaigns we run provide our clients with the best value and ROI (Return on Investment), which is particularly useful if conversion tracking code is used. However it can still be very useful to test different strategies with bid prices, keywords and adverts to ensure this performance is retained or improved further.

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Hitwise are a leading online traffic measurement company who track website usage through a network of leading ISPs. A recent press release has revealed some interesting statistics on pre-Christmas shopping activity on the Internet in the UK.

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As expected, Microsoft launched the beta version of its new search engine in November. The look of the site is very simple, following the Google model, and the results that it lists so far are quite fragmented, indicating that it has not crawled a great deal of pages yet and the majority of results appear to be US based websites.

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‘Website accessibility’ is one of the buzzwords on the Internet right now, but how important is it for you to make your site accessible and how difficult is it?

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