We often refer to the way websites get ‘deep indexed’. This refers to the way that the search engine ’spiders’ can follow links into your site and record all the pages within their search indexes. The advantage of getting more of your site indexed by the main search engines is that it can provide you with more opportunities to target a range of popular keywords and will also increase the profile of your site in the eyes of the search engine.

In last month’s issue we showed you how to find out the number of links to your website. You can now find out how many pages of your site are indexed by Google and Yahoo by typing the following into their search boxes:

• site:www.yourdomainhere.co.uk

The results will show the number of pages indexed from your domain which should ideally be the total number of pages available. You can also see all the pages that are indexed and how these are optimised.

On face value, email is a highly effective method of reaching a target audience. It’s cheap, time specific, easy to personalise and measurable. Crucially it also pushes information to an audience in their homes or workplace in an obvious way, but this attribute has also been its greatest weakness as it has encouraged the rise of ’spam’. We are now all inundated with trash email which can be irritating, offensive, or damaging if it carries a virus - all of which pushes up the barriers and makes it a real challenge to communicate effectively with potential customers through email.

(more…)

Shopping comparison websites are becoming increasingly popular with the price conscious shopper, so we have reviewed 3 of the main competitors in the UK, now that Google is entering the fray with its Froogle search tool.

(more…)

During September the eponymous butler has been ‘missing’ from the Ask Jeeves search engine, but has recently returned, having discovered new features for this tool. At the moment, it is only the
US version that includes these, although these are likely to filter through to the
UK version in time - meanwhile the UK site includes a movie of Jeeves’ adventures!

(more…)