Microsoft Unveils New Search Engine?
Published August 2004. Categories: Email Marketing.You may have noticed that the MSN search
engine changed its appearance last month. With all the rumours that MSN is
about to unveil a new search engine it would be easy to think that there is a
new search engine behind this but at the moment the changes are mostly
cosmetic.
The main changes have been a clearer differentiation between ‘natural’ search
results and the pay-per-click results it serves from Overture, with the latter
now being displayed in ‘Google Green’, both above and to the side of the main
search results.
Microsoft is in the beta testing phase of developing a
they are still using search technology licensed from Yahoo and as such their
search results are similar to both Yahoo and AltaVista. When Microsoft does move
to its new technology expect to see a shake up in search results!
This article was written by the web search workshop, a search engine optimisation and marketing consultancy for UK business websites. Contact us today for a free assessment of your website.
