Conversion tracking is an effective way of measuring the performance of your
pay-per-click advertising - yet many websites do not take advantage of this
useful feature as it requires the addition of a small snippet of code to an
online form on your site in order to work. Once set up, however conversion
statistics are automatically included in your reports and can provide powerful
data.
One of main challenges for search engines at the moment is being able to
pinpoint businesses in a certain location easily. This remains a major barrier
to small businesses that are geographically constrained, for example
hairdressers or plumbers. Until recently these businesses have relied heavily on
the Yellow Pages and other local directories to advertise to their region.
A new
by the Interactive Advertising Bureau shows that over the last year there has
been a big increase in online advertising spend in the UK, with an 80% rise over
the last year. In comparison, the advertising industry as a whole grew just in
line with inflation by only 3%.
You may have noticed that the MSN search
engine changed its appearance last month. With all the rumours that MSN is
about to unveil a new search engine it would be easy to think that there is a
new search engine behind this but at the moment the changes are mostly
cosmetic.
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