A useful
target="_blank">article appeared recently in The Sunday Times, which provides
advice on creating an effective website. This is based on recent research that
claimed that a typical business could increase online sales by 64% if it
improved its online services. The feature gives examples of ways that a site can
be developed to enhance the user’s experience and help to convert more visits to
sales.
Both Google
AdWords and Overture
have recently extended their pay-per-click advertising programs to allow website
owners to display adverts on their site that are relevant to their page content.
These ‘contextual adverts’ are branded as
target="_blank">Content Match by Overture and
Google, who provide information on some of their partners and an example of how
these adverts work are displayed.
Affiliate marketing is a technique that allows a website to generate traffic
from adverts or text links placed on other websites (often referred to as the
affiliate or publisher). Payment for this traffic is made on a performance
basis, by the website owner either paying the publisher a set fee for visits
generated by the adverts (click throughs) and/or a percentage of revenue for
sales produced (conversions).
So which search tools dominate the market and attract most searches?
Of course Google is usually quoted by people as the search tool of choice.
Indeed, this engine has established a very strong position in the last few years
as the main players have consolidated together, so that today search is focused
through a small number of sites.
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