Welcome to the latest edition of our monthly web search and marketing newsletter for 2008.
In this issue we look at Google's new trademark policy for UK AdWords and it's likely affect on PPC advertisers. We also review the factors website owners need to consider when thinking about moving their domain or changing their website host. Finally, we look at new search patterns being identified and the possible implications for website design and optimisation.
In the May 2008 edition:
To find out more, please read on below, plus if you want to refer to any items included in previous editions, you can use the category and search tools to the right of the page, or view the monthly archive.
Best regards,
James Taylor
Google have announced a new trademark policy for AdWords advertisers in the UK which will come into effect at the start of May. This change will have an impact on the way that some companies will manage their campaigns, or monitor what their competitors are doing with their PPC advertising campaigns. Read more »
The need to move the hosting location of a website can sometimes arise and often causes webmasters some concerns about how this may affect their website on search engines. If the need also arises to change the domain name of a site there can be other considerations to minimize the impact of any move. Read more »
The introduction of ‘universal search’ (sometimes referred to as ‘blended search’) in 2007 is having a significant impact on the search market, both from the angle of search engine marketing as well as from the way that searchers are now using these combined results. Read more »
We hope you've found this month's newsletter informative. Please contact us if you need any more details on the items covered, or our advice on any aspect of your website's performance. Also, if there are any issues you would like to see in future editions of this newsletter, please submit your suggestions.
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