Can you remember how your website looked 2, 5 or even 9 years ago (if it even existed)? Well, for some enlightening fun, try the Internet Archive’s WayBack Machine. Over 30 billion web pages have been recorded and archived since 1996 and you can view how websites used to look through many design changes or updates.
How can you use email effectively to promote your business? We briefly covered this subject in the October issue of this newsletter, looking at the advantages or using email to generate new or repeat business, as well as the potential pitfalls. In essence, email can be simple to implement, but hard to get right.
Although Google AdWords and Overture currently dominate the pay-per-click (PPC) advertising market, there are a number of other options to use that all use the same principle of bidding for top ranking position, although traffic volumes and coverage will vary depending on the network of sites used.
As we reported last year, Microsoft has been developing its own search engine to compete with Google and Yahoo and this has been launched during January on MSN. The new look search engine and revised results listings have been available in a ‘beta’ format for several months and we reviewed this back in December’s issue of the newsletter. Now that is has been introduced into the main MSN Search tool we have started to notice some substantial changes to the search engine results being shown, although it is still too early to detect any real trends and the importance of the ranking criteria being used.
