Book Reviews
We've compiled a selection of books that can provide valuable background reading on Internet business strategy, search engine marketing and other online marketing techniques, as well as some general titles on using search engines and related web issues.
Read our reviews, then link through to Amazon UK and buy at a discount.
Online Business Strategy
- E-business or Out of Business, by Mark Barrenechea
- How Come You Don't Have and E-Business Strategy, by Matt Haig
- Leading the Revolution, by Gary Hamel
- Loyalty.com, by Frederick Newell
- Small Business Websites that Work, by Sean McManus
- Strategic Management of e-Business, by Stephen Chen
- Success @ e-Business, by Peter Morath
- Unleashing the Killer App, by Larry Downes and Chunka Mui
Internet Marketing
- 101 Ways to Promote your Web Site, by Susan Sweeney
- Advertising on the Internet, by Steven Armstrong
- Business-to-Business Internet Marketing, by Barry Silverstein
- Connected Marketing, edited by Justin Kirby and Paul Marsden
- Content is King, by David Mill
- e-PR, by Matt Haig
- eMarketing eXcellence, by PR Smith and Dave Chaffey
- Getting and Staying Noticed on the Web, by Phil Bradley
- Guerilla Marketing Excellence, by Jay Conrad Levinson
- How to Write Great Copy, by Dominic Gettins
- Increase Your Web Traffic in a Weekend, by Jerry Lee Ford, Jr and William R.Stanek
- Internet Marketing for Less than $500/Year, by Marcia Yudkin
- Internet Marketing, Strategy, Implementation and Practice, by Dave Chaffey, et al
- Marketing the eBusiness, by Lisa Harris and Charles Dennis
- Marketing on the Internet, by Jan Zimmerman
- Net Words, by Nick Usborne
- Online Public Relations, by David Phillips
- Planning your Internet Marketing Strategy, by Ralph F. Wilson
- Poor Richard's Internet Marketing and Promotions, by Peter Kent and Tara Calishain
- World Wide Web Marketing, by Jim Sterne
Search Engine Marketing
- Insiders Guide to SEO, by Andreas Ramos and Stephanie Cota
- Marketing through Search Optimization, by Alex Michael, Ben Salter
- Pay-Per-Click Search Engine Marketing Handbook, by Boris and Eugene Mordkovich
- Search Engine Positioning, by Frederick Marckini
- Winning Results with Google AdWords, by Andrew Goodman
- Search Engine Visibility, by Shari Thurow
- Search Marketing Strategies, by James Colborn
Email Marketing
- Email Marketing, by Jim Sterne and Anthony Priore
- Marketing With E-Mail, by Shannon Kinnard
- Poor Richard's E-Mail Publishing, by Chris Pirillo
- Total E-mail Marketing, by Dave Chaffey
General Reference and Web Design
- Creating Web Sites by Matthew MacDonald
- Designing Web Usability, by Jakob Nielsen
- Designing with Web Standards, by Jeffrey Zeldman
- Don't Make Me Think!, by Steve Krug
- Firefox Hacks, by Nigel McFarlane
- Google Hacks, by Tara Calishain and Rael Dornfest
- How to do Everything With... - various titles, including the Internet, HTML, Frontpage and Yahoo!
- Internet: the Complete Reference, by Margaret Levine Young
- Maintaining and Evolving Successful Websites, by Ashley Friedlein
- Spidering Hacks, by Kevin Hemenway & Tara Calishain
- The Top 200 Web Sites for Marketing, by Mark Walker
- Web Design: the Complete Reference, by Thomas A. Powell
- XML: the Complete Reference, by Heather Williamson
- Yahoo! Hacks, by Paul Bausch
- Yahoo to the Max, by Randolph Hock
- The Unusually Useful Web Book, by June Cohen
Searching the Web
- The Advanced Internet Searcher's Handbook, by Phil Bradley
- The Extreme Searcher's Guide to Web Search Engines, by Randolph Hock
- Great Scouts! CyberGuides for Subject Searching on the Internet, by Nora Paul and Margot Williams
- A Guide to Finding Quality Information on the Internet, by Alison Cooke
- The Invisible Web, by Chris Sherman and Gary Price
