Submitting to the main search engines and directories.

The following tables list the main search engines and directories that you should submit your site to, including the submission page links and comments. (Please note that all links open in a new window.)

Some submissions can only be made by payment, or there is the option to speed up submission by paying to include your site. Please refer to the notes next to each search tool, or contact us for more details.

Directories require a different submission process and more information, including a site description.

1) Search engines:

These search tools are automated indexes and use 'spiders' to visit a site and index many pages, so optimised content can enable a site to rank well for a range of search terms. Many search engines now offer paid inclusion schemes, but free submissions do still exist as well.

For free submissions it is usually only possible to submit to worldwide engines, these however will include your site in UK listings provided you have a UK domain or your IP address originates from the UK.

Search engine	Submissions	Comments
AllTheWeb	Free submit	Free submit available through Yahoo, paid inclusion available via Overture.
AltaVista US & UK	Free submit	Free submit available through Yahoo, paid inclusion through Overture.
AOL Search US & UK		Submit to search engine via Google, paid inclusion not available.
Google US & UK	Free submit	Paid inclusion not available.
HotBot US & UK		Free submit available through Yahoo, paid inclusion available through Overture
Lycos US & UK		Free submit available through Yahoo, paid inclusion available through Overture
Mirago	Free submit
MSN Search US & UK	Free submit	Submits to Inktomi search engine
Overture SiteMatch	Paid inclusion	Paid inclusion covering AllTheWeb, AltaVista, HotBot, Lycos, MSN and Yahoo. Costs $49 for 1st URL, $29 2-10, $10 thereafter + pay-per-click element between $0.15 - $0.30.
Teoma US / Ask US	Paid inclusion	Paid inclusion costs $30 for 1st URL, $18 for 2-200. Free submit not available.
Ask UK	Paid inclusion	Paid inclusion costs Ł40 for 1st URL, Ł25 for 2-200. Free submit not available.
Yahoo	Free submit	Also supplies search results to AllTheWeb, AltaVista, Hotbot, Lycos and MSN. Paid inclusion via Overture.

2) Directories:

A directory is a human-compiled database, with websites added to one or more relevant categories, listed with a short description and linked to the Home Page. Ranking opportunities can be more limited as these will be dependent on the keywords used in the site (company) name and description.

Directory	Submissions	Comments
Looksmart (US)	Pay-per-click scheme	Offer a number of paid schemes, including a standard directory listing for 15 cents click-through.
Open Directory Project	Free submit from subject category	Use 'Add URL' link from top of relevant category.
Yahoo (US)	Paid submit from subject category	Use 'Suggest a Site' link at the base of the relevant category. Business sites submit for $299 (annual recurring fee)
Yahoo (UK)	Paid submit from subject category	Use 'Suggest a Site' link at the base of the relevant category. Business sites submit for Ł199 (once-only charge)

3) Pay-per-click search tools:

These are advertising tools, allowing websites to 'buy' ranking positions within the sponsored results of many leading search tools. They enable websites to bid for numerous search terms and listings can appear within days. However, placement will be dependent on the competitive market and budgets, so that they could be used for short-term campaigns or to supplement 'free' rankings.

PPC Tool	Submissions	Comments
Google AdWords	Advertiser sign-up	Results appear in panels to the right of Google search results and also AOL. Choose which regions to target at signup.
Overture (US)	Advertiser sign-up	Results appear on the US versions of Yahoo, MSN, Lycos and others. Search term and bid rate tools.
Overture (UK)	Advertiser sign-up	Results appear on Yahoo UK, Wanadoo UK, Tiscali UK and the UK versions of MSN, Lycos, AltaVista and others. Search term and bid rate tools
Espotting	Advertiser sign-up	Results appear on network of smaller search tools & content sites.

Return to Materials introduction
The top search engines
The top web directories
Options for paid search listings
UK search engines and directories
Partnerships between US search engines and directories
Partnerships between UK search engines and directories
European search engines and directories
The future of web search tools

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