Find out more about search engine optimisation and placement.

Learn about search engine optimisation and placement by using this site map to select the section of this website you require, or read the Frequently Asked Questions to help locate the information you need.

• Home Page - usually the best place to start!
  • Plans - why search engine optimisation and placement is important
    
    • Statistics - some research on search engine use
    • Top tips - how to plan for effective search engine placement
    • Choosing the best strategy - selecting the most cost-effective search engine marketing strategy
    • Budgeting for search engines - planning your budget
    • Glossary of terms - some definitions
    
    
  • Materials - an overview of search engines and directories
    
    • The top search engines
      • A brief history of Google
      • Getting a high ranking on Google
      • A brief history of Inktomi
      • Getting a high ranking on Inktomi
      • A brief history of FAST
      • Getting a high ranking on FAST
      • A brief history of AltaVista
      • Getting a high ranking on AltaVista
      • A brief history of Lycos and HotBot
      • Getting a high ranking on Lycos and HotBot
      • A brief history of Teoma
      • Getting a high ranking on Teoma (Ask Jeeves)
    • The top directories
    • Relationships between the top search tools - how search engines and directories work together
    • Paying for search engine placement
    • UK search tools
    • Partnerships between UK-specific search tools
    • European search tools
    • The future of search engines - a look ahead
    
    
  • Tools - how our specialist service can help to improve your search engine optimisation and placement
    
    • FREE site assessment - firstly, find out how well your website is optimised to achieve a top search engine ranking by requesting your personalised report
    • The 'Essential' workshop - use our standard optimisation and placement service to gain more visibility on the web
    • The 'Essential PLUS' workshop - helping you to make the most of paid search tools
    • The 'Professional' workshop - improving link popularity for your website and why it is important, including adding a reciprocal links page to your site
    • Search engine training courses - develop search engine optimisation skills or business research techniques in-house
    • Our business principles - 10 things we commit to
    
    
  • Skills - find out more about who we are and our experience in optimising and placing business websites on search engines
    
    • Testimonials from clients - don't just take our word for it!
     
  • Workbench - web links and other resources for web marketers
    
    • Publications - books and journals on web marketing
     
  • Press News - the latest news and recent press features
    
    • Web search news - a summary of the latest developments
    • Monthly web search and marketing newsletter
    • Optimisation survey - research into UK business websites
    • Web usage survey - research by Penn State University (June 2003)
    • Web positioning - an article from Marketing Week
    • How to get a high ranking - a feature in Practical Internet
    • Buying your way onto search engines - from Practical Internet
    • Links from online malls - some tips for e-commerce sites
   
• FREE site assessment - request a report on your website's current search engine performance.

• Contact us for more details of how we can help your website.