Web Search & Marketing News

Our monthly newsletter contains a range of news, ideas and tips about search engine optimisation and other online marketing formats.

With so many changes going on in the search market, plus new opportunities emerging that can help with the marketing of a website, we publish this monthly newsletter to keep you informed about the latest events and to help answer some of the frequent questions that arise. These might include new ways to get the best results from your online activity, whether through the main search engines or other marketing channels that are available.

If this newsletter helps to explain something new, create some fresh ideas, or provoke questions, then it will achieve its aims. Of course, we always welcome your feedback and comments, so if any of the issues covered raise further questions, or if you would also like to see any specific items covered in future issues of this newsletter, please get in touch.

You can read the latest edition of the newsletter, or previous issues by following the links below. If you would like to subscribe to the newsletter, just submit your details on the form at the bottom of this page.

November 2005

• Hitwise reveals latest UK search engine statistics
• Keeping track of web usage data
• Whatever happened to Direct Hit?
• Yahoo! Search Marketing drops minimum spend level

October 2005

• The Google 'Sandbox' debate
• Whatever happened to Excite?
• Traffic measurement by ABCe

September 2005

• The role of search engines in consumer buying behaviour
• MSN develops Virtual Earth
• Whatever happened to LookSmart?
• A final word about Google Talk

August 2005

• 'Planet surfing' with Google Earth
• New bidding system on Google AdWords
• Tracking the behaviour of web searchers

July 2005

• Latest research on the UK search engine market
• Search engines reveal their research projects
• Googling your neighbours

June 2005

• Optimisation on country-specific search engines
• Online Press Releases
• The Internet Advertising Bureau UK.

May 2005

• Website plagiarism and copyright infringement
• Competitive trademark bidding on PPC advertising
• Google Local search launches in the UK

April 2005

• Using weblogs as a marketing tool
• Eye tracking research into website usage
• Search engine usage in the UK
• Changes to the pay-per-click advertising market

March 2005

• Optimising images for search traffic
• International pay-per-click advertising campaigns
• Regional and IP address targeting
• Online time travel

February 2005

• MSN release their new search engine
• Smaller pay-per-click tools in the UK
• Managing your email marketing campaigns
• The online time machine

January 2005

• Predictions for 2005
• Using the Firefox browser
• Web analysis tools
• Google logos

2004 newsletters

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To find out more about what we can do for your website, please contact the web search workshop
Tel: +44 (0)1892 664220 * Fax: +44 (0)1892 664171 * Tel (mobile): 07714 847017
E-mail: enquiries@websearchworkshop.co.uk
Post: Unit 8a, Connors Yard, Beeches Road, Crowborough, East Sussex TN6 2AH, UK

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